The guys at Lick's Cycles were looking to change up their identity with a logo that better expressed the type of business they are … providing parts for "real bikes, built for real riders". They wanted a logo which was traditional and not flashy. Also, it needed to incorporate their tagline, Anything But Ordinary.
The guys at Lick's Cycles were looking to change up their identity with a logo that better expressed the type of business they are … providing parts for "real bikes, built for real riders". They wanted a logo which was traditional and not flashy. Also, it needed to incorporate their tagline, "Anything But Ordinary".
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